Qualifications & Education:

 

College of Media & Publishing

06/2016 – 12/2019

Diploma: Copywriting level 4 

Diploma: Investigative Journalism level 3 

Diploma: Proofreading & editing level 4 

Diploma: Web editing Level 4 

Diploma: Google SEO Level 4

 

 

1998 - 2003

International College of Journalism:- Diploma Journalism

International College of Journalism:-  Advanced Higher Diploma, Journalism.

Cengage Education:- Higher Advanced Diploma in Freelance Journalism

City & Guilds:- Higher Professional Diploma Photography Level 4  (Two years)

City & Guilds:- Photography & Image-making Level 4  (Two years)

    

 

Teaching Qualification & Experience:

Diploma: Teach English as a Foreign Language

(Certified and academically recognised by the College of Teachers) C.O.E.S CELTA/TESOL.

Beginner to advanced. 

 

1993 - 1994

Sir Pierre van Rynaveld High School 

6 A'Levels

 

Edleen Secondary school 

6 O'Levels  

 

 

Employment history:

 

www.EugeneStruthers.com UK

Job title:- Copywriter & Web content editor / Proofreader & Editor

October 2013 – Present

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• Self-employed: Qualified & accredited Proofreader & Editor, Copywriter, Web content editor.

• Creating innovative, engaging copy for clients in line with their strategy.

• Crafted SEO-optimized content for website pages, blog posts, and other digital platforms to improve organic search rankings and drive traffic.

• Generating copy & feature content for the corporate website and maintaining the blog.

• Conducted keyword research and analysis to identify strategic opportunities for content creation and optimization.

• Edited and proofread web content to ensure clarity, consistency, and adherence to brand voice and style guidelines.

• Performing Search Engine Optimisation (SEO) duties; keyword research, title and description tags, keyword density, competitor analysis, backlinks, etc.

• Monitored content performance metrics using analytics tools such as Google Analytics and leveraged insights to optimize content strategy and drive continuous improvement.

• Collaborated with cross-functional teams, including marketing and design, to develop and execute content strategies that align with business objectives.

• Utilized content management systems (CMS) such as WordPress to publish and manage web content efficiently.

• Monitored and analysed website performance using tools like Google Analytics to track key metrics and identify areas for improvement.

• Dealing with editing HTML, CSS, JavaScript, etc issues. Website interaction and engagement and presentation. Webpage accessibility.

• Stayed abreast of industry trends and best practices in SEO, content marketing, and web editing to continuously enhance content quality and effectiveness.

 

 

www.Glamour-Photography.co.uk 

Job title:- Web Content Editor & Photographer  

January 2002 – October 2013

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• Produced engaging and persuasive copy for website pages, product descriptions, blog posts, email campaigns, and social media channels to drive customer engagement and conversion.

• Conducted thorough research on industry trends, target audience preferences, and competitive landscapes to inform content strategy and messaging.

• Develop and edit web content using HTML and CSS to ensure accuracy, consistency, and alignment with design specifications.

• Optimized web content for search engines (SEO) by incorporating relevant keywords, meta tags, and other on-page optimisation techniques to improve organic visibility and ranking.

• Edited and proofread all written content to ensure accuracy, consistency, and adherence to brand voice and style guidelines.

• Collaborated closely with cross-functional teams, including marketing, design, and product development, to align content initiatives with overall business objectives.

• Managed content calendars and publishing schedules to ensure timely delivery of high-quality content across multiple digital platforms.

• Utilised content management systems (CMS) such as WordPress, Drupal, or Joomla to upload, format, and publish web content efficiently.

• Monitored content performance metrics using analytics tools such as Google Analytics or Adobe Analytics, and leveraged insights to optimize content strategy and drive continuous improvement.

• Stayed informed about emerging trends and best practices in content marketing, copywriting, and web editing, and applied knowledge to enhance content effectiveness and relevance.

 

 

TPM Photography Amsterdam

Job title:- Editorial Assistant & Photojournalist  

February 2000 - December 2001

​

• Provided comprehensive editorial support to the editorial team, including proofreading, fact-checking, and formatting content for print and digital publications.

• Assisted in the coordination of editorial projects, from inception to publication, by managing deadlines, liaising with authors and contributors, and ensuring adherence to editorial guidelines.

• Conducted research and gathered reference materials to support the development of articles, reports, and other editorial content.

• Assisted in content creation by writing summaries, drafting copy, and generating ideas for new features or articles.

• Maintained editorial calendars and databases, tracking submissions, revisions, and publication schedules to ensure smooth workflow and timely delivery.

• Managed correspondence with authors, reviewers, and external contributors, providing assistance and support throughout the editorial process.

• Collaborated with design, production, and marketing teams to coordinate the layout, design, and promotion of editorial content.

• Stayed informed about industry trends, competitor publications, and best practices in editorial management to contribute innovative ideas and solutions.

 

 

ANS    

International News Syndicate / ANS Amsterdam

Job title:- Freelance Journalist  

March 1998 – January 2000

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• Conducted in-depth research on assigned topics to gather information from various sources, including interviews, databases, and archives.

• Pitched story ideas to editors and secured freelance assignments with newspapers, magazines, online publications, and other media outlets.

• Wrote clear, compelling, and well-researched articles, features, and news stories tailored to the target audience and publication's style and tone.

• Adhered to strict deadlines while maintaining high standards of accuracy, fact-checking, and journalistic ethics.

• Cultivated relationships with editors, sources, and industry experts to develop a network of contacts and sources for future stories.

• Stayed abreast of current events, trends, and issues relevant to assigned beats or areas of expertise.

• Adapted writing style and approach to suit different publication formats, including print, online, and multimedia platforms.

• Managed administrative tasks associated with freelance journalism, including invoicing, contract negotiation, and rights management.

• Promoted published work through, personal website, and networking events to expand audience reach and build a professional reputation.

​

 

 

Professional Membership:

 

Full member:- National Press Card (As recognised by the Police & government officials)

Full Member:- The Chartered Institute of Journalists

Full Member:- “Photojournalist”  International Press card

 

Activities:

 

Teaching English as a Foreign Language in the evening, Reading classical novels, writing short fiction stories. Photography.